It's the first question almost every marketing director asks, and the honest answer is that it depends on scope. Two hotels of the same size can need very different productions. These are the factors that actually move the investment.
What drives the investment
- Number of spaces and final images: rooms, public areas, restaurants, spa.
- Days on location and light windows: sunrise, day, blue hour and night.
- Talent, wardrobe and styling for lifestyle imagery.
- Film as well as photography, and vertical assets for social.
- Travel and logistics depending on the destination.
- Usage and licensing: website, OTAs, campaigns, print, social and sales.
How to compare proposals
Compare deliverables, not only prices: number of final images, retouching level, formats included, turnaround and, above all, licensing. A cheaper proposal with limited licensing can cost more once your team needs the images for a campaign.
An investment used for years
A strong image system feeds your website, online travel agencies, sales materials, campaigns and social media for several seasons. That's why it pays to plan for all of those uses from the start.
If you'd like a figure for your property, request a custom estimate. We'll reply with a clear proposal within two business days.
